Case study
JP Fitness
Fast, SEO-optimised gym business website.
Overview
A marketing site for a local gym, built with hand-written HTML, CSS and JavaScript. The focus was speed, clean on-page SEO and turning visitors into walk-ins and calls.
What I focused on
- Served WebP images and deferred the map load to keep the page light and fast.
- Added Open Graph and Twitter tags so shared links look right on every platform.
- Click-to-WhatsApp and click-to-call CTAs to convert mobile visitors quickly.